One site for each kind of business we build for.
Each one starts from the thing the customer actually wants: a table, a phone call, a price, a film, an hour. The design follows from that, not from a template.
Caprock Roofing
Bold register. Name-first hero, priced service cards with photos, statement block, this month’s roofs, hail-claim explainer, orange close. Storm mode tweak.
Northline Tree & Storm
Bold register, call-first. Yellow fact strip, five priced services in a mixed grid, property-protection promises, towns with drive times.
Ridgeline
Bold register, project-led. Alternating full-width services with price and duration, project strip, four reasons it lasts, season-aware close.
Cedar Ridge Fence Co.
Bold register, estimate-first. Name-first hero, four fence types with photos and no prices, why posts heave in black clay, this month’s fences, HOA and permit answers, form on every page.
Lantern
Set-menu restaurant, Hobart. The menu is the centrepiece; the photograph changes course by course as you scroll. Live seat count in the hero.
Marlow Electrical
Call-first trade. Hero flips to after-hours mode at 5pm, prices on every job, last week’s work as a logbook.
Dana Whitfield
Executive coach. Opens as an eight-beat scroll film that names the reader’s situation before it names the coach. Three offers, one call.
Hollis & Vane
Project-led trade. Four finished projects at full width, how a job runs including the money, two people and a shop. Booking horizon in the hero.
Noor Haddad
Photographer. The grid is the site; filters in the nav, lightbox with arrow keys, rates and next open month beside the bio. Nothing else.
Field Kettle
Single product. Split hero with colour pick and buy, why it’s shaped like that, nine numbers, three letters, lifetime guarantee.
Elm Street Dental
Practice. Fees on the page, first visit explained honestly, three faces, and a booking form with real time slots to pick from.
Stillwater
Event. Four days laid out day by day, the place, the host, the money and the refund rules. Flips to waitlist mode when seats hit zero.
Jules Okafor
Creator hub. This week’s film first, newsletter as the real product, gear list with weights, presets, brand rate card.
Thirteen sites in two registers: editorial (Lantern through Stillwater) and bold image-led (Caprock, Northline, Ridgeline, Cedar Ridge). Possible next: small e-commerce with a real catalogue, non-profit, real-estate agent, law or accounting practice, multi-location franchise.